Madness I tell you

If you go to the MSN home page at the moment you can see an advert for satnav for a Buick car. The tagline for Buick would seem to be "Beyond Precision".

What rubbish. How can you be more precise than precise? This sort of advertising really annoys me.  I really dislike it when people mess up with English. How on earth did they get to this?

Scene : Advertising Agency

Drone 1: "They say that this satnav is precise."
Drone 2: "And precise is good, right?"
Drone 1: "..and so more than precise would be even better?"
Drone 2:"I've always liked 'beyond'....."
Drone 1:"So, 'Beyond Precision' it is then. Send them a bill for fifty thousand as usual."

shudder

Comments

[Richard]

I agree, They really need to conference with a dictionary before they make these kind of advertisements, it is totally rediculous, and they get paid so much for it as well...It really does make you think... >.<

[Geoff]

Buick, being American, probably measure everything in inches. Maybe they've just got some rulers with centimeters on them.